Your “trusted agent” isn't selling your home: they're slowing you down (7-day litmus test)

The cold splash of reality you needed

If your car won’t start for a week, you change mechanics. If your villa in Moraira has been on the market for 60 days with no offers, why are you still with the same agent? Because they’re “trusted.” Because “the market is weird.” Because “you have to be patient.”

I get it. But let’s be clear: niceness doesn’t sell homes. Marketing and execution do. And in 2025, the difference between selling and your listing collecting dust is one thing: measurable momentum in the first 7 days.

  “If you don’t see measurable movement in 7 days, you don’t have an agent: you have an expensive excuse.”

How the Moraira owner's trap looks

A familiar scene: you have coffee with a local Moraira real estate agent you know from the padel club. Charming. They promise they “already have someone” and that “your sea view will sell itself.” They upload a few photos taken at midday with harsh shadows, list the property on a couple of portals, and… silence.

A week later: “There's been interest, but they want to see other options.” Two weeks: “The market is slow.” Three: “Let’s lower the price a bit, just to see.” And you’re still paying for gardening, pool maintenance, IBI, insurance, and your life is on hold.

A real-life example (that hurts to read)

A villa in El Portet, €1.65M. Three months online with dark photos, no floor plan, no 3D tour, no international campaign. The agent said: “The British aren’t coming.” Translation: I'm not doing anything to bring them in. Result: zero offers and an unnecessary €100,000 price drop on the table. Sound familiar?

The mistake no one tells you about

It’s not just the price. It’s the lack of a system. Most agents don’t sell you a strategy, they sell you trust. And you buy it because it’s comfortable. That's a mistake.

• Confusing “being on Idealista” with having international distribution (Rightmove Overseas, Kyero, Green-Acres, LuxuryEstate, JamesEdition… where is your villa?).
• Choosing an agent based on proximity, not their execution ability in luxury real estate marketing on the Costa Blanca.
• Signing exclusive agreements without performance clauses or weekly metrics.
• Accepting “patience” when the basics are missing: professional photos, drone footage, a floor plan, 3D tour, sales copy, and paid campaigns.

What happens if you don't make a move (and it happens fast)

Not selling in the first 30-45 days is expensive. Not because of the sale price, but because of everything else:

• Lost momentum: In the first few weeks, buyers save your listing. After that, you become “invisible.”
• Cost of maintenance: Gardening, pool, alarms, utilities, community fees, IBI… month after month.
• Missed opportunities: The house you wanted to buy in Benimeit goes up in price or sells.
• Toxic narrative: “What’s wrong with that house?” — and your negotiation power plummets.

And yes, there’s also the emotional toll. That feeling of walking into your own home and thinking: “Why am I still here if I’ve already decided to sell?”

The uncomfortable (and liberating) revelation

Stop evaluating your agent on how much you like them. Evaluate them on what they do in 7 days. If there's a plan, production, distribution, traffic, data, and visits: you have a professional. If there are excuses: you have a roadblock.

A real turn-around in Moraira

The same El Portet case. Change of strategy: new photo + video + drone production, 3D virtual tour, floor plan, copy in Spanish and English tailored to UK/DE/NL buyer personas, geo-targeted campaigns (London, Hamburg, Amsterdam), email to our own database and partners in Barcelona and London. Result: 11 qualified leads in 10 days, 3 viewings, 2 written offers. Sold in 23 days. Same product. Different execution.

Your next week if you do this right

You can feel it in your gut. You stop chasing the agent and start receiving weekly reports. You get real viewings with a clear budget, not real estate tourists. You see Instagram and Google ads that showcase your infinity pool the way it should be, during prime time. And written offers with clear terms (deposit, deadlines, verified financing) start coming in.

The best part: you're back in control. It's not magic. It's an execution checklist with dates and metrics.

The 7-day litmus test (ruthlessly audit your agency)

Here’s the tool. It's for auditing your current real estate agency or for choosing a new agent from scratch. If they don’t pass this test, you have your answer.

Day by day, no fluff

1.     Day 1 — Data-driven strategy and pricing        
   • Demand a documented valuation with comparable properties sold in Moraira, Benissa Costa, and Jávea (not “similar” properties, but sold ones). Include sources: Notary, Idealista Data, Tinsa, Land Registry.
   • Have them define buyer personas (UK/DE/NL/BE) and a value proposition for each segment.     
   • A momentum plan: a price review at 21 days based on traffic and viewing data, not opinions.
2.     Day 2 — Production that sells        
   • Professional photography (architectural, natural light, straight lines), video, drone footage, 3D tour, and floor plans. Without this, there's no way forward.     
   • Copy in two languages with clear hooks (benefits, lifestyle, access to schools, ports, distance to El Portet, Andrago, Cap Blanc).     
   • Prepared legal checklist: CEE (Energy Efficiency Certificate), nota simple (land registry extract), IBI receipts (property tax), catastro (cadastral certificate), licence/LO (occupancy permit) if applicable, estimated plusvalía (capital gains tax). Serious buyers will ask for this.   
3.     Day 3 — Real international distribution           
   • Publish on your website and at least 5 portals: Idealista, Fotocasa, Kyero, Rightmove Overseas, Green-Acres/LuxuryEstate/JamesEdition depending on price.     
   • Native translations and SEO positioning with “sell house Moraira fast” and key areas.    
   • Dissemination through international partners (London, Hamburg, Barcelona) with dedicated mailings.   
4.     Day 4 — Paid and social traffic           
   • Meta and Instagram campaigns with segmentation by country, interest, and income. Adapted creative content (not the same video for everything).     
   • Google Ads for searches like “villa for sale Moraira sea view” and “buy house Costa Blanca.”     
   • Remarketing plan for those who viewed your 3D tour/landing page.   
5.     Day 5 — Base de datos y respuesta           
   • Send to registered buyers interested in Moraira and the surrounding areas. How many does the agency have? Ask for the number.     
   • Qualification script: budget, cash vs mortgage, timeframe, reason for buying. Without this, you get empty viewings.     
   • Response SLA: every lead responded to in less than 2 hours, with follow-ups at 24/48/72 hours.   
6.     Day 6 — Metrics and transparency           
   • Report with impresiones, CTR, guardados, consultas, tiempo en tour 3D, solicitudes de visita por canal.     
   • Realistic benchmarks: for a property priced between €1–2.5M on the Costa Blanca, 5–15 qualified leads in the first week and 2–3 viewings is reasonable if the price is right.     
   • 15-minute meeting to adjust: headlines, main photos, segmentation, calls to action.   
7.     Day 7 — Viewings that convert           
   • Open house privado o agenda compacta de visitas con guion (recorrido, beneficios, objeciones, siguiente paso).     
   • Feedback estructurado por escrito de cada visita: precio percibido, puntos fuertes/débiles, intención.     
   • Calendario de next steps: segunda visita, propuesta de arras, verificación de fondos/notaría.   

Decision thresholds (no emotions)

• If you don’t have complete production within 72 hours, there's no real commitment.
• If you're not on 2 international portals + active campaigns by Day 4, there's no reach.
• If by Day 7 there are no qualified viewings or clear data, change agents or change your price (with a good reason).

How to choose a real estate agent without failing again

Ask three questions that few people ask (and that separate the pro from the nice guy):

• “Show me 3 properties sold in Moraira in 2024–2025 with the marketing plan and metrics.”
• “What performance clauses do you include in your exclusivity agreement?” (weekly metrics, exit window if they don't perform in 30 days, price review at 21 days based on data).
• “What real international network do you use?” (partners in London, Hamburg, Barcelona; databases; premium portals; not “we have contacts”).

Everything else —smiles, coffee, promises— is just noise.

What if you’ve already decided to sell for real?

Then act like a serious seller. Ask for this system. Demand dates and metrics. If your current agency gets upset, thank them and move on. You're not married to your agent, you’re married to your asset.

There is demand in Moraira. The question isn't whether there are buyers, it’s whether they are seeing you and if someone is moving them toward your door with impeccable execution.

¿Quieres que lo hagamos por ti (con números, no con promesas)?

En Unique Homes trabajamos con este enfoque desde 2015: producción de alto nivel, distribución internacional, campañas segmentadas y reportes semanales. Somos una inmobiliaria boutique en Moraira con base local y alcance fuera: colaboraciones en Londres, Hamburgo y Barcelona para que tu villa entre en el radar de los compradores que pagan bien.

Si quieres vender rápido y bien —sin bajar por bajar— agenda una valoración profesional y una prueba de fuego en 7 días con nosotros. Sin compromiso, con datos.

• Reserva una consulta privada: uniquehomesmoraira.com
• Email: info@uniquehomesspain.com
• Tel: +34 626 299 148 | +34 722 898 100
• Oficina: Camino L´Andrago Nº1, Local 1G, 03724 Moraira (Alicante). Lun–Vie 09:30–19:00; Sáb 09:30–14:00.

Decide con datos, no con simpatía. Y si alguien se ofende porque pides resultados, ya tienes tu diagnóstico.